Balancing Data: The Art of Offensive and Defensive Strategies
In this insightful episode of the "Data Driven Podcast," host Chris Detzel, Director of Customer Engagement and Community at Reltio engages with Willem Koenders, a Global Leader in Data Strategy at ZS. The conversation revolves around the balance between offensive and defensive data strategies. Willem, with his extensive experience in data governance and management, shares his expertise on leveraging data for positive outcomes, such as growth and innovation (offensive strategy), and preventing negative outcomes, like security breaches and compliance issues (defensive strategy).
Real-world examples from industries like banking and entertainment (Netflix) are discussed to illustrate these concepts. The episode provides valuable insights for data professionals and business leaders, emphasizing the importance of a balanced and informed approach to data strategy in today's digital world.
Real-world examples from industries like banking and entertainment (Netflix) are discussed to illustrate these concepts. The episode provides valuable insights for data professionals and business leaders, emphasizing the importance of a balanced and informed approach to data strategy in today's digital world.
Creators and Guests
Host
Chris Detzel
Innovative and strategic Community Engagement Director with over 15 years of experience scaling communities and driving engagement within start-up environments and established companies. Proven track record of steering product strategy, driving growth through data-driven decisions, and thriving in high-pace, “0-to-1” scenarios. A flexible problem-solver known for a creative and tenacious approach to challenges, backed by robust analytical acumen and an entrepreneurial mindset.
Guest
Willem Koenders
Willem Koenders is a Global Leader in Data Strategy at ZS Associates, with >10 years’ experience advising leading organizations on how to leverage data to build and sustain a competitive advantage. He has served clients across Europe, Asia, the United States, and Latin America, is business fluent in English, Spanish, and Dutch, and certified in AWS, GCP, DAMA-DMBOK2, and Informatica. He is passionate about data-driven transformations and a strong believer in "data governance by design." Before his current role at ZS, he worked in the US and Latin America practice of Deloitte, where he served as the country lead for Nicaragua and Honduras, and as the Data Strategy & Data Management Capability Lead for Spanish LATAM. Previously, Willem worked for ~5 years in Monitor Deloitte’s strategy consulting practice providing integrated Corporate & Business Unit Strategy, Customer & Marketing Strategy, (Digital) Innovation Strategy, Pricing and Demand Analytics, and Economic and Social Strategy as a means to assist organizations in addressing their toughest challenges.