Beyond the Silos: The Power of Customer 360 in Life Sciences

In this episode of the DataDriven podcast, we sit down with Sriraj Rajaram, Principal Product Manager at Reltio, to explore how a Customer 360 platform is transforming the life sciences industry. From sales reps and marketing managers to medical science liaisons and clinical trial leaders, every team in a pharmaceutical or medtech organization faces the same challenge: fragmented data. Sriraj explains how Customer 360 breaks down silos and unifies information across commercial, clinical, R&D, and patient support functions to create a real-time, holistic view of every key stakeholder—whether it’s a healthcare provider, clinical investigator, or patient.

We dive into the must-have capabilities of an enterprise-grade Customer 360 solution, including unified profiles, relationship mapping, interaction history, and consent management. We also discuss the importance of incorporating unstructured data—like call notes and emails—into the picture, and how AI is unlocking predictive insights from this rich, previously untapped information.

Whether you're in pharma, medtech, or health data strategy, this episode offers an inside look at how Customer 360 is enabling more targeted engagement, faster clinical trials, and smarter decision-making across the board.