Navigating the Shifting Challenges and Opportunities of Customer Data
In this episode, we sit down with Tim Hayden, CEO and Founder of Brain+Trust, to explore the complex landscape of customer data. We discuss the biggest challenges enterprises face when collecting, managing, and leveraging customer data, and how the field has evolved in recent years. Tim shares his insights on the crucial role of data quality and trust in making customer data actionable and provides strategies for organizations to improve in these areas. We also tackle the impact of privacy regulations like GDPR and CCPA on customer data practices and explore how companies can strike the right balance between personalization and privacy. Finally, we examine the key differences between B2B and B2C customer data strategies and how each can optimize their approach.
Creators and Guests
Host
Chris Detzel
Innovative and strategic Community Engagement Director with over 15 years of experience scaling communities and driving engagement within start-up environments and established companies. Proven track record of steering product strategy, driving growth through data-driven decisions, and thriving in high-pace, “0-to-1” scenarios. A flexible problem-solver known for a creative and tenacious approach to challenges, backed by robust analytical acumen and an entrepreneurial mindset.
Host
Venki Subramanian
Venki Subramanian, Senior VP of Product at Reltio, is a product management leader with a passion for building technology-driven solutions for solving complex problems with a focus on simplicity and excellent user experience. Venki has extensive experience with new product introductions as well as managing in-market solutions for several industries like Consumer Products, High-Tech, and Discrete Manufacturing. As a product manager, Venki has developed product strategy and go-to-market plans for multiple new Cloud and Mobile Customer Engagement solutions and realized growth targets working closely with sales, consulting, and customer success teams, as well as partners. His experience spans several domains such as Customer Engagement and Supply Chain Management solutions, Social and Mobile, Data Management and Synchronization solutions, and Application Integration. Venki likes to stay abreast of the latest technology and trends and enjoys prototyping his ideas with new tools and technologies. Outside work, he enjoys road biking, running, and spending time with friends and family.
Guest
Tim Hayden
Tim Hayden is a pioneering business leader with over 20 years of experience in building brains for brands and trust with audiences. He is the CEO of Brain+Trust, a strategic advisory firm that helps clients leverage media, data, and mobility to reshape business and society. He is also the Chief of Business Strategy at The Next Practice, a founder-driven collective of firms that creates perpetual competitive advantage and value for their clients.