The Role of Interoperable Data in Enhancing the Retail Customer Experience
In this episode, host Chris Detzel interviews Venki Subramanian, Senior VP of Product at Reltio, about using data to drive growth and efficiency in the retail industry. They discuss the key priorities retail companies are focused on, such as acquiring customers, increasing customer lifetime value, improving operational efficiency, and managing risk and compliance.
Venki explains how technologies like master data management help retailers unify data across different systems and touchpoints to deliver superior customer experiences. He shares examples of retailers leveraging data and AI/ML for applications like demand forecasting, inventory optimization, computer vision, and virtual assistants.
The discussion covers the importance of real-time, interoperable data in facilitating omni-channel retail experiences. They talk about the role of predictive analytics and emerging capabilities like edge AI in retail decision making. Venki emphasizes the need for composable architectures that allow retailers to integrate different technologies using standard interfaces and interoperable data.
Key takeaways include starting with targeted business outcomes, proving value iteratively, and focusing on use cases that provide the best ROI when adopting new data/AI capabilities. Venki concludes that retailers who leverage composable architectures and interoperable data will differentiate themselves and drive growth.
Creators and Guests
Host
Chris Detzel
Innovative and strategic Community Engagement Director with over 15 years of experience scaling communities and driving engagement within start-up environments and established companies. Proven track record of steering product strategy, driving growth through data-driven decisions, and thriving in high-pace, “0-to-1” scenarios. A flexible problem-solver known for a creative and tenacious approach to challenges, backed by robust analytical acumen and an entrepreneurial mindset.
Guest
Venki Subramanian
Venkitesh Subramanian (Venki) is a product management leader with a passion for building technology-driven solutions for solving complex problems with a focus on simplicity and excellent user experience. Venki has extensive experience with new product introductions as well as managing in-market solutions for several industries like Consumer Products, High-Tech, and Discrete Manufacturing. As a product manager, Venki has developed product strategy and go-to-market plans for multiple new Cloud and Mobile Customer Engagement solutions and realized growth targets working closely with sales, consulting, and customer success teams, as well as partners. His experience spans several domains such as Customer Engagement and Supply Chain Management solutions, Social and Mobile, Data Management and Synchronization solutions, and Application Integration. Venki likes to stay abreast of the latest technology and trends and enjoys prototyping his ideas with new tools and technologies. Outside work, he enjoys road biking, running, and spending time with friends and family.